May 2010
20 posts
Dumenco: Ellen DeGeneres and the End of the 'Idol'... →
Trendrr Monitors the LOST Finale “Twitter... →
Fall TV Twitter buzz: 'The Event,' 'My Dad Says'... →
Measurement company Trendrr has clocked 6,394 Tweets for “The Event,” 3,211 for “$#*! My Dad Says”* and 2,850 for The CW’s “Hellcats.” At the bottom of the list: NBC’s “Chase” (25 Tweets) and ABC’s…
Do You Tweet While Watching TV? →
After I watched the show, I checked Twitter and, to my surprise, very few of my East Coast friends posted anything about the show, much less any spoiler. The New York Times Bits blog posted a graph…
Lost Series Finale a Twitter Earthquake →
Lost fans sent out a total of 437,613 tweets during the series finale, according to new data from Trendrr. Just as a quick frame of reference: Twitter darling Glee got less than 20,000 tweets when…
The ‘Lost’ Finale, in Twitter Traffic - Bits Blog... →
There were a hefty 437,613 of them between 2 p.m. Sunday and 2 a.m. Monday time, according to an analysis by Wiredset, a digital advertising agency in New York. The company developed a tool called…
Ahead of ‘Lost’ Finale, Fans Shut Off Virtual... →
During each broadcast of “Lost” this season, an average of 27,000 posts about it flowed through Twitter, according to Wiredset. That topped even the mighty “American Idol,” which averages 25,000…
Trendrr Benchmarking Study for Friday Night →
Greyson Chance, 12-year-old YouTube and Twitter... →
First, take a look at the Trendrr chart above. Note that Greyson — Greyson Michael Chance, a 12-year-old Oklahoma boy whose parents blessed him with an awesomely Twitter-ready, SEO-friendly first…
Trendrr Benchmarking Study for Thursday Night →
Trendrr Benchmarking Study for Wednesday Night →
Trendrr Benchmarking Study for Tuesday Night →
Trendrr Benchmarking Study for Monday Night →
On Twitter, Betty White Kicked Even Iron Man's... →
I was curious how the beloved octogenarian fared against the cinematic blockbuster of the moment, so I asked the gang at Trendrr to also pull up the Twitter data for “Iron Man 2.” (FYI: The trendline…
Trendrr Benchmarking Study for Social Media &... →
Mark Ghuneim Interview with Beet.TV →
NBA Playoffs: The Hated, The Liked, The… Winners? →
Beet.TV: Analyze This: Trendrr Helps Navigate... →
He told us that other companies using the service to better understand social media include MTV, Comedy Central and Harper Collins. In addition, Trendrr has also become a useful tool in tracking…
Daisy Whitney: Social Media Pumping Oxygen's... →
This is an important trend to watch as more networks and programmers look to social media technology services like Trendrr, Networked Insights, Listen Logic, and others to better understand how their…
Trendrr Founder and CEO Moderating Two Panels at... →
April 2010
3 posts
dBusinessNews :: Daily Business News Delivered to... →
Among the findings- Trendrr was recommended as a vendor to watch in four key categories- “Share of Voice”, “Conversation Reach”, “Topic Trends” and “Sentiment Ratio”. “This report will help marketers…
'Glee' Gleeks vs. Justin Bieber Beliebers: Twitter... →
How much of a Twitter phenomenon is “Glee”? On Wednesday, April 14 — the first full day after it returned from hiatus — it was name-checked in an astonishing 181,741 tweets. (In its peak the…
Trendrr Featured in “A New Framework for Measuring... →
March 2010
10 posts
Apple Gets More iPad Buzz Out Of A Press Release... →
Trendrr, a firm that tracks brands on Twitter, found iPad mentions spiked to 8,876 per hour on Twitter at their peak during Sunday’s Oscars telecast. On Friday, when Apple announced the iPad would go…
Oscars Online: Twitter Traffic, Livestreaming Help... →
Oscar chatter on Twitter was also huge according to our friends at Trendrr, with “Oscar” mentions peaking at nearly 70,000.
Did Blog Buzz for "Hurt Locker" Predict Its Oscar... →
We also used Trendrr’s real-time Twitter dashboard to watch Twitter reactions during the Oscars. What’s especially interesting is that while the average tweets per minute for the awards show steadily…
Trend Chart: The Biggest Twitter Lifts From the... →
Though the media spends the months and weeks leading up to the Oscars obsessing about the potential nominees and winners, your average Twitterer doesn’t care until the damn show is on the air. Then,…
Guest Post: With Mixtapes & Social Media, Is The... →
Here is what’s new: Drake has yet to release a full-length retail album. So Far Gone was the 6th best selling rap release of 2009, despite being just a seven song mixtape. His radio airplay was…
Health Information & Updates: Tracking health with... →
As you watch coverage of this and other health disasters, some social and new media outlets can offer interesting insights not available from the main stream “old media” outlets, i.e. television,…
NBC Celebrates Olympics Results, Others Beg to... →
The first online audience numbers for the 2010 Winter Olympics are coming in, and NBC is ready to celebrate: The network served 45 million video streams from the games, according to data it obtained…
February 2010
17 posts
Our experience with the ‘real-time’ search →
Our daily interaction with brands and products inevitably brings us that joyous wonder or downright annoyance that is the Ying and Yang of modern consumerism, and as we give up our opinions and…
Twitter Hashtags and the Vancouver 2010 Olympics «... →
Yesterday, I set up a chart in Trendrr to compare the different hashtags and their popularity. It appears over a 24-hour period, it’s a dead heat between #Olympics and #Van2010.
Trendrr Launches Web Charting Dashboard For... →
How to End the Recession: Agricultural Subsidies... →
Thinking about FarmVille, I suddenly saw the light at the end of the recessionary tunnel: Forget about additional government bailouts, jobs bills, etc. There is one money-pit government stimulus plan…
Can One Bad Tweet Taint Your Brand Forever? -... →
By the following Sunday, the Motrin ad controversy was generating as many as 300 tweets an hour, according to TrendRR.com, and had cracked Twitter’s “trending topics” list. Marketing bloggers started…
The Entertainment Industry Gets Its Own Twitter... →
Social media measurement platform Trendrr has just released a new real-time dashboard — targeted toward TV networks and brands — that tracks online conversations by gender, location, sentiment,…
Trendrr Launches Web Charting Dashboard For... →
Nanette Lepore vs Marc Jacobs vs Diane von Furstenberg (Twitter Posts Per Day) http://bit.ly/9IPrxC #nyfw
Twitter Buzz as NBA Trading Deadline Approaches http://bit.ly/cit8Ei #basketball #mcgrady #t-mac
RT @alanocu: Ford Recalls 2010 Mustang For Being Too Cool: http://digg.com/d31Ixx9?t #digg (via: @DIGGdaveward )
Hackers Exploit Social Networking Sites: A new report finds that attacks through social media increased 70% compar… http://bit.ly/a3fcHU